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2-DAYS ONLY | FREE 6-Piece Bath Towel Set on orders of $499+ Shop Now

Black Friday Early Access | 25% off $200+ with up to 50% off select styles. Use code CYBER25 Shop Now

2-DAYS ONLY | FREE 6-Piece Bath Towel Set

on orders of $499+

Shop Now

Black Friday Early Access | 25% off $200+ with

up to 50% off select styles. Use code CYBER25

Shop Now

Waffle Swatch


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Free Shipping on U.S. Orders of $100+ with Extended Holiday Returns

What makes this fabric different?

A bestseller for its breathable weight and touchable texture, our Waffle is made of the softest 100% organic cotton with our proprietary interlocking weave. The meticulously engineered peaks and valleys not only provide plush-yet-springy dimension but continue to get loftier with every wash. Feel the difference from the comfort of home with free swatch samples in an array of colors.

The Feel
Plush yet springy with exceptional softness

The Look
Dimensional peaks and valleys

What Makes Our Thread Quality Unmatched?

We don’t rely on thread count to determine quality. Thread count is simply a measurement of threads per square inch of fabric. We invest in thread quality by using the finest organic materials, weaving our threads with the utmost care, and finishing our threads without harsh chemicals.

The Finest 100% Organic Cotton on Earth.

We preserve the purity of our long-staple, 100% organic cotton by choosing not to use any harmful pesticides, GMOs or toxins like formaldehyde in the making of our products. It’s better for you and the planet.

Airier, Springier, Our Most Coveted Texture.

Our proprietary interlocking Waffle weave gives the fabric its breathable, plush-yet-springy dimension with meticulously engineered peaks and valleys designed to get loftier with every wash.