![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/11674db33dd5e672c3fdfecf6c63395fbbcb590f-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“You’ll immediately notice the difference in softness the first time you lay down on them.”
![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/35ff6b0bfea61d5ec7d177da21e6862ebd339799-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“People can lie in their beds with a level of comfort and confidence they’ve only dreamed about.”
![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/e7436fbdc436ef7e561eaeadaf4523fc07811874-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“The sheets have a lustrous finish that is elevated by details like mitered corners and French seams.”
![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/8ab3f8c4fa9ca23feb4de2a037b05be306ec6634-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“Boll & Branch has carved out a niche by prioritizing a customer-centric approach creating immersive retail experiences.”
![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/b97de88afc544b9dcb6565cfdafcfec70a57eaf9-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“This year marks the first time Gurung used an organic cotton fabric in designing for the red carpet.”
![](https://cdn.sanity.io/images/1k4z419d/prod-poseidon/718298d97afd602abdb856200a5cebd579eea5a8-1440x1000.jpg?auto=format&width=1440&height=1000&crop=center)
“A friend introduced [Prabal Gurung] to Boll & Branch...as he learned more about the company’s mission, he felt a collaboration was the perfect fit.”